Sander Gilman, in his work, Making the Body Beautiful, offers us a rich history of how aesthetic surgery has come to prominence through various cultural ideals of beauty, normativity, and moral value. In his chronicling, he establishes a social theory of “passing”, an idea that I wish to focus on in this analysis.
Gilman, Sander. "Judging by Appearances" and "The Racial Nose." Making the Body Beautiful: A Cultural History of Aesthetic Surgery. Princeton: Princeton University Press, 1999. Pg. 3-42, 85-118.
Reynolds, John. "Cosmetic surgey brand shifts marketing focus." Marketing Magazine. Haymarket Brand Media, 30 June 2010. Web. 24 May 2012. http://www.marketingmagazine.co.uk/news/1013288/